I’ve been a bit MIA the last few weeks mostly because I’ve been thinking about the “big” questions, like “what are we all doing here?” Actually, I’m not that deep. I’ve mostly been thinking about “what the heck am I trying to do with this whole natural beautee mallarky???” So when everyone else was making New Year’s resolutions 2 months ago, I was just keeping the status quo. I hate forced traditions. But here I am thinking that I need to put some structure around my business objectives (you can take the entrepreneur out of the City of London, but you can’t take the City of London out of the entrepreneur!) So I thought I would share with you my goals for this year, since you my dear readers are the most important part of my business.
Here are my high level objectives for 2010 (in no particular order, drum roll please)
- Product development
- Governance/Legal/Registrations (read boring)
- Building Critical Mass (this is where you all come in)
- Financials (also boring, but necessary)
- Learning and Development
Some of my goals are very technical in nature and coincidently more boring (governance, financials, etc.) Some of my goals are more interesting from a personal perspective. For example as part of my learning and development objectives I’m starting a Diploma in Aromatherapy at the Institute of Traditional Herbal Medicine and Aromatherapy. Or at least I will be once I send in the check next Friday when my bonus hits my bank account. The highlight of the 10 month course is a weeklong residential in Provence where students see firsthand how essential oils and perfumes are made as well as learn about botanicals which grow in the region. Fun! Also as part of my networking objectives, I hope to attend at least one conference organized by the Organic Monitor who puts on events like the Sustainable Cosmetics Summit and masterclasses like the one they are holding in Nuremberg this month.
So all in all, I’m looking forward to an exciting year for Natural Beautee. I should also mention that in my spare time (whenever that is exactly has yet to be determined) I’m training for the NYC marathon to raise money for the White Ribbon Alliance. Did you know that every single minute of every day a woman dies from childbirth or pregnancy related complications?! That’s more than half a million women a year! It was this statistic that pushed me to enter the marathon, which I had always sworn I would never do one. I’ll stick to half marathons thank you very much. However, I couldn’t think of a better reason to spend 3-4 hours each weekend running for months on end. I’m not vain enough about my body or type-A enough about achievements to do it purely for personal reasons. So my motivation will be to raise money for medical supplies and medical assistance that can help save the lives of women giving birth.
Well there you have it, my goals for 2010. Now that I’ve put it out there on the internet, I’ve committed to it all, so better get cracking!