I recently visited the Aveda Institute in Covent Garden to get my hair highlighted. I was still reeling from the Herbatint debacle, although since then the Jigami highlights had muted the orange effect. I hadn’t visited an Aveda Salon in about 7 years so I was pleasantly surprised by the product development since the last visit like the Chakra Balancing Mists and Damage Remedy Restructuring Shampoo. Unfortunately I didn’t have much time to browse because I was immediately whisked away by my colorist Susan.
Susan was very professional. She did a thorough color consultation (not too ash, not too golden, thanks!) and I haven’t seen such neat, tidy, and tightly folded foils, since well, ever. After waiting for 35 min for the magic to happen I was rinsed, shampooed, and left with a luscious treatment smelling of lavender and roman chamomile for a further 7 minutes. I was told this was to help take out the brassiness which my hair color had accumulated after a few summer holidays in the sun. After another shampoo plus conditioning and a short blow dry the results were exactly what I was looking for.
By definition hair dye can never be truly natural (you are actually trying to change the color of your hair remember!) However, what I like about Aveda is that they do use a lot of botanical and organic ingredients along with the synthetic chemicals. Maybe after one or two more trips to Aveda the remnants of Herbatint will no longer be visible.