A few weeks ago I attended the 3rd lecture in a series called The Science of Scent at the Royal Institution of Great Britain hosted by Will Andrews from Proctor & Gamble. Putting my feelings about synthetic fragrance and P&G aside, I was really interested to look at scent from a scientific perspective as well as olfaction and the process that goes into making a scent for commercial purposes. Of the many interesting things I learned is the strong connection between scents and our memory. A lot of the way we individually evaluate a scent is largely based on associations with a particular scent (especially those from our childhood). For example, some play doh was passed around and even though the rubbery smell is totally bizarre I couldn’t help but feel happy remembering playing with it as a kid.